Must See UK Honda Ad!

A friend sent this to me and I thought it was amazing. There are some facts about the commercial before you view it that are interesting.

Read this before you look at the Video at the bottom.

There are no computer graphics or digital tricks in the film. Everything yousee really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months tocomplete including full engineering of the sequence.

It is fast becoming the most downloaded advertisement in Internet history.Honda executives figure the ad will soon pay for itself simply in "freeviewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from two cars. The voiceover is GarrisonKeillor.

Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.



Isn't that wild? I can't even fathom how they came up with the whole concept and put it all together. It's mind boggling. I'm sure this ad will increase sales.

Ta ta for now,

S.